Snapchat is a free mobile messaging and social networking app available for both Android and iOS devices. It allows users to send and receive text messages, photos, and short videos to friends and family. What sets Snapchat apart is its ephemeral messaging feature, where most of these messages are temporary and disappear after being viewed.
Key Features
Users can share photos and videos, as well as use filters and effects.
Snaps (messages) are automatically deleted after being read, unless users choose to save them.
Users can select how long their Snaps remain visible, up to 10 seconds, or opt to save them.
The app is designed for sharing small moments from daily life, making it popular among young people.
Snapchat also allows users to share content with their followers by posting to their profile.
Additional Insights
Snapchat’s camera feature is known for its filters and augmented reality (AR) effects, making it a popular platform for brands and marketers to incorporate into their marketing strategies.
The app was created by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University, and is now developed by Snap Inc.