Amazon Sellers is the first CJ Advertiser to go beyond direct-to-consumer (DTC) eCommerce sites and allow publishers to promote select products for purchase in the Amazon marketplace.
Amazon Sellers pay much higher commission rates to publishers than the Amazon Associates program because they utilize Amazon’s brand referral bonus to reinvest in traffic/sales to their Amazon store(s).
Appliances,
Arts, Crafts, Sewing,
Automotive,
Baby Products,
Beauty & Personal Care,
Cell Phones & Accessories,
Clothing, Shoes & Jewelry,
Electronics,
Grocery, Gourmet Food,
Health & Household,
Home & Kitchen,
Industrial & Scientific,
Mobility, Daily Living Aids,
Musical Instruments,
Office Products,
Patio, Lawn, Garden
Pet Supplies,
Sports, Outdoors,
Tools, Home Improvement,
Toys, Games,
Video Games,
AS refer to individuals or businesses that utilize Amazon’s e-commerce platform to sell their products to customers worldwide. Amazon Sellers can be categorized into two main types:
- Individual Sellers: These are small-scale sellers who operate under an individual selling plan, paying a fee of €0.99 per sale, plus a referral fee ranging from 8% to 15% of the sale price, depending on the product category.
- Professional Sellers: These are larger-scale businesses that operate under a professional selling plan, paying a monthly subscription fee of €39, plus the same referral fees as individual sellers. Professional sellers have access to more advanced tools and features, such as inventory management, order tracking, and performance reports.
Amazon Sellers can source products from various channels, including:
- Manufacturing their own products
- Sourcing products from suppliers or wholesalers
- Private labeling (selling products under their own brand)
- Dropshipping (selling products without holding inventory)
To become an Amazon Seller, individuals or businesses must create a seller account on Amazon Seller Central, provide required business and tax information, and agree to Amazon’s selling policies and terms.
- Access to Amazon’s massive customer base and global shipping network
- Competitive pricing and product visibility through Amazon’s search algorithms
- Tools and services to manage inventory, orders, and customer service
- Opportunities for growth and scalability as their business expands
Overall, Amazon Sellers play a crucial role in Amazon’s e-commerce ecosystem, enabling millions of customers to discover and purchase products from a wide range of sellers worldwide.
