Buy Me Once is an online shopping website that focuses on selling sustainable and durable consumer goods. It was founded in 2016 by Tara Button, a former advertising executive, after she was impressed by the durability and design of a Le Creuset cooking pot. The website aims to encourage consumers to “Love Things That Last” and to shift their purchasing habits from short-term, disposable items to longer-lasting, mindful choices.
The site currently offers over 2,000 products and operates with domains for both the United States and the United Kingdom. In 2019, Buy Me Once raised £550,000 through Crowdcube, an investment platform, with support from the Green Angel Syndicate, a network of investors committed to a greener economy.
Tara Button also authored “A Life Less Throwaway,” a book published by Harper Collins in 2018, which promotes the concept of “mindful curation” and aligns with the mission of Buy Me Once.