The eConsumer Pulse Affiliate Program is your opportunity to partner with a trusted source for actionable consumer behavior insights. Our research reports provide businesses with the tools they need to understand market trends, optimize strategies, and drive growth.
Consumer behavior is the study of individuals, groups, or organizations and all activities associated with the purchase, use, and disposal of goods and services. It encompasses how consumers’ emotions, attitudes, and preferences affect their buying behavior. This field emerged in the 1940s and 1950s as a distinct sub-discipline of marketing and has since evolved into an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics, particularly behavioral economics.
Understanding consumer behavior is crucial for marketers as it helps them comprehend and empathize with consumer expectations. This knowledge enables marketers to tailor their marketing efforts to better meet the needs and desires of their target audience, influencing their decision-making processes. Factors that influence consumer behavior include personal factors such as age, gender, and income level; psychological factors such as buying motives and product perception; situational factors like physical and social surroundings; social factors such as social status and reference groups; and cultural factors including religion and social class.
Marketers use various research methods to understand consumer behavior, including surveys, focus groups, keyword research, social media analysis, and government data.
These insights (eConsumer Pulse) are used to develop effective marketing strategies, improve product design, and enhance customer satisfaction.